![]() That’s where project initiation comes in-it offers a structured approach to demonstrate your project’s business case and prove that the work you’ll do is feasible. Starting a new project is exciting, but it’s important to make sure your initiative will actually add value before jumping into the planning phase. Why does the project initiation phase matter? Think of it this way-you want to provide enough information to secure approval during the initiation phase, then spend time ironing out project planning details after you get the green light. That’s when you define your specific objectives, deliverables, and project roadmap in more detail. Once you secure buy-in from key stakeholders and prove that your project is feasible, you then move on to the project planning phase. Project closure: Debrief with stakeholders.ĭuring the project initiation phase, you define your project at a high level in order to demonstrate its business value. Project performance: Measure effectiveness using key performance indicators (KPIs). Project execution: Launch your project using information from the first two steps. Project planning: Create detailed goals and a project roadmap. Project initiation: Broadly define your project and secure buy-in. The model divides a project’s lifecycle into these five stages: PMI outlines this model in their Guide to the Project Management Body of Knowledge, also known as the PMBOK® Guide. The term “project initiation” comes from a five-phase model created by the Project Management Institute (PMI). During the project initiation phase, you establish why you’re doing the project and what business value it will deliver-then use that information to secure buy-in from key stakeholders. Project initiation is the first step in starting a new project. And with project initiation, you can make sure you’re checking all the right boxes before your project kicks off. A good beginning lays a necessary foundation for successful project management. We may not be singing do-re-mi against a backdrop of the Austrian Alps, but Julie Andrews’ sage advice applies just as well to project management as it does to music. ![]() “Let’s start at the very beginning, a very good place to start.” In this article, we describe why project initiation matters and outline four key steps to start your project off on the right foot. Then, you can use that information to secure buy-in from key stakeholders. It’s the first of five project management phases, when you outline why you’re doing the project and what business value it will deliver. Project initiation ensures that you lay a strong foundation for a new project.
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